CUI · 24781197 · J4019716/2008 · MUNICIPIUL BUCUREȘTI
HELL ADVERTISING CORPORATE SRL
B-dul Ficusului, Nr. 38B, Et. 2, Ap. camera 2
București, MUNICIPIUL BUCUREȘTI
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Cifra de afaceri · 2021
0 RON
Profit net · 2021
0 RON
Angajați · 2021
1
Capitaluri proprii · 2021
-2.7M RON
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Stare fiscală
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București
MUNICIPIUL BUCUREȘTI
Financial Health Score
Altman Z″ inputs · 2021
- WC / TA
- -0.20
- RE / TA
- -0.60
- EBIT / TA
- 0.00
- Eq / Liab
- -0.38
How is this calculated?
We apply the Altman Z″, a bankruptcy-prediction score published by Edward Altman for private, non-manufacturing companies. It combines four ratios — each captures a different aspect of financial health — and weights them:
Z″ = 6.56·X1 + 3.26·X2 + 6.72·X3 + 1.05·X4
- X1 — Working Capital / Total Assets · short-term liquidity.
- X2 — Retained Earnings / Total Assets · cumulative profitability.
- X3 — EBIT / Total Assets · operating efficiency.
- X4 — Equity / Total Liabilities · solvency buffer.
Thresholds (Altman, 2000): Distress < 1.1, Grey 1.1–2.6, Safe > 2.6.
The 0–100 score is a linear mapping of clamped Z″ in the [0, 5] range — a visual shorthand, not an additional metric. Hover any year on the chart to see the per-year breakdown.
Caveats: Romanian bilanț doesn't split liabilities into short/long-term, so we approximate current liabilities as 0.7·I7 (SME heuristic). EBIT is approximated with I16 (gross profit), since interest is bundled into I15.
Z″ over time
Distress < 1.1 · Caution 1.1–2.6 · Safe > 2.6
Financial Performance
14 years of reporting
All figures sourced from ANAF and Ministerul Finanțelor filings. Click any data point to explore.
2011 — 2024
Cifra de afaceri neta & Profit net
Assets × Liabilities
Bilanț
Revenues vs expenses
Venituri totale vs Cheltuieli totale
Since 2016
Numar mediu de salariati
Year 2021
Structura activelor
Raw Data
Date financiare brute
| An | Cifra de afaceri neta | Profit net | Datorii | Active imobilizate | Active circulante | Capitaluri proprii | Numar mediu de salariati | Stocuri | Creante | Casa si conturi la banci | Cheltuieli in avans | Venituri in avans | Provizioane | Capital social subscris varsat | Patrimoniul regiei | Venituri totale | Cheltuieli totale | Profit brut | Pierdere bruta | Pierdere neta |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | 0 -100.0% | 0 | 7.294.482 +0.0% | 280.216 +0.0% | 4.208.602 +0.0% | -2.741.479 +0.0% | 1 -66.7% | 3.447.305 +0.0% | 654.695 +0.0% | 106.602 +0.0% | 64.185 +0.0% | — | — | 2.500 +0.0% | — | 0 -100.0% | — | 0 | 0 -100.0% | 0 -100.0% |
| 2020 | 93.041 -63.6% | 0 | 7.294.482 -8.1% | 280.216 -81.6% | 4.208.602 +0.1% | -2.741.479 -27.9% | 3 -50.0% | 3.447.305 +0.0% | 654.695 -9.6% | 106.602 +211.1% | 64.185 +0.0% | — | — | 2.500 +0.0% | — | 111.242 -60.1% | 740.246 +34.6% | 0 | 629.004 +132.0% | 629.004 +132.0% |
| 2019 | 255.800 -85.3% | 0 | 7.937.735 +2.1% | 1.524.660 -6.4% | 4.205.884 -0.1% | -2.143.006 -14.5% | 6 -64.7% | 3.447.305 +2.3% | 724.309 -2.2% | 34.270 -65.1% | 64.185 +0.0% | 0 | 0 | 2.500 +0.0% | 0 | 278.603 -85.2% | 549.763 -77.6% | 0 | 271.160 -53.0% | 271.160 -53.0% |
| 2018 | 1.739.586 -88.7% | 0 | 7.772.700 -16.3% | 1.628.194 -11.1% | 4.208.475 -45.0% | -1.871.846 -639.9% | 17 -43.3% | 3.369.753 -15.6% | 740.620 -78.9% | 98.102 -33.9% | 64.185 -60.4% | 0 -100.0% | 0 | 2.500 +0.0% | 0 | 1.882.497 -88.5% | 2.459.126 -86.0% | 0 | 576.629 -55.4% | 576.629 -55.4% |
| 2017 | 15.458.517 -29.7% | 0 -100.0% | 9.287.967 -25.2% | 1.830.934 -36.3% | 7.655.849 -31.3% | 346.731 -78.9% | 30 -18.9% | 3.992.801 -1.1% | 3.514.564 -50.3% | 148.484 +280.3% | 161.960 +141.3% | 14.045 -23.3% | — | 2.500 +0.0% | — | 16.308.827 -26.3% | 17.602.285 -16.8% | 0 -100.0% | 1.293.458 | 1.293.458 |
| 2016 | 21.981.188 | 817.103 | 12.424.650 +0.4% | 2.875.745 -8.2% | 11.140.296 +10.7% | 1.640.189 +99.3% | 37 | 4.035.718 +26.7% | 7.065.538 +5.7% | 39.040 -80.5% | 67.121 | 18.323 | — | 2.500 +0.0% | — | 22.128.487 +6.7% | 21.159.123 +1.6% | 969.364 -95.2% | 0 -100.0% | 0 -100.0% |
| 2015 | — | 0 | 12.374.837 +153.6% | 3.132.353 +152.1% | 10.065.570 +157.1% | 823.086 +222.0% | 0 | 3.184.310 +14118.2% | 6.681.436 +101.3% | 199.824 -65.1% | — | — | — | 2.500 +0.0% | — | 20.738.909 +113.1% | 20.829.560 +102.3% | 20.143.682 +98.4% | 685.878 +373.3% | 567.456 +431.0% |
| 2014 | — | 0 | 4.878.715 +204.7% | 1.242.682 -3.1% | 3.915.200 +740.2% | 255.630 +73.6% | 0 | 22.396 +1.1% | 3.319.922 +1031.2% | 572.882 +281.0% | — | 23.537 | — | 2.500 +150.0% | — | 9.730.828 +586.3% | 10.297.767 +621.5% | 10.152.843 +786.0% | 144.924 -48.5% | 106.856 -59.4% |
| 2013 | — | 0 -100.0% | 1.601.116 +28.4% | 1.282.389 +660.8% | 466.001 -51.6% | 147.274 +226.9% | 0 -100.0% | 22.152 -88.8% | 293.495 -59.6% | 150.354 +297.8% | — | — | — | 1.000 +0.0% | — | 1.417.784 | 1.427.185 +19312.2% | 1.145.926 +477.4% | 281.259 | 263.357 |
| 2012 | — | 191.123 | 1.247.209 | 168.556 | 962.570 | -116.083 | 191.123 | 198.371 | 726.401 | 37.798 | — | — | — | 1.000 | — | 0 | 7.352 | 198.475 | 0 | 0 |